Seed The Change | He Kākano Hāpai

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Ethical clothing has become the expectation, not the exception

In a world where the human impact on the environment is becoming more and more apparent every day, it’s refreshing to hear of break-through companies that are having a positive impact. Ethical clothing company, Little Yellow Bird has, in the last year alone, saved 20million litres of water, and 20,698 kilograms of pesticides from the manufacturing process.

The social enterprise, founded by Samantha Jones, is changing the way clothing is produced and consumed. It is Little Yellow Bird’s meticulous focus on impact across the entire company that has enabled it to build an ethical supply chain for organic, rainwater-fed cotton, backed by fair labour practices at every step.

Founder, Samantha Jones explains where your clothes may come from and how to avoid the devastating impact they may have on communities and environment

As the focus on the planetary boundaries sharpens, procurement and investment policies and practices are easy mechanisms that are being used to contribute to a sustainable future. Over 400 cafes and bars throughout the country, and now even schools are seeking to align themselves with this future-focused supplier for their uniforms and apparel.

Now consumers have the opportunity to endorse and support the company by investing in Little Yellow Bird. It is currently running an equity crowd-finding campaign to raise capital for the next stage of growth, with a low minimum investment of $500, making this accessible to a wide range of potential investors. Values aligned shareholder, Seed the Change | He Kākano Hāpai a registered charity, welcomed the opportunity to invest. “We love Little Yellow Bird’s approach. It has an established brand, a deep sales pipeline, and early investments in blockchain-based supply chain transparency. It is an exemplar, in my view, of the deeply values-aligned companies that will characterise all enterprises in our sustainable future” Chair, Anake Goodall said.

“We believe the future economy will be driven by investment in valued-aligned companies, which will unlock social and environmental returns matching financial returns.” Goodall said.

To learn more about Little Yellow Bird’s story head to https://pledgeme.co.nz/investments/355-little-yellow-bird